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The most successful innovations solve problems for their whole category. I connect the aspirations of the brand with the needs of key industry stakeholders, adapting breakthrough ideas to radically stimulate business performance.
You can see examples of my work here.
REALISE THE
OPPORTUNITY
I partner with brand owners and investors to turn smart ideas into profitable business ventures.
CONTRIBUTION ABOVE CONSULTATION
I’m not a fan of shouting advice from the sideline. I work as part of the team, contributing my strategic, creative and commercial skills as best meet the needs of the team and the task.
EXPERTISE
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Creative concept development
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Commercial modelling
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Value proposition development
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Brand, marketing and sales strategy
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Operational planning and implementation
Tom Nicholson
Founder. The Oxford Artisan Distillery. TOAD.
The world’s first biodiverse whiskey distillery.
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